So in another high-street chain/designer collaboration, it looks like Parisian designer, Sonia Rykiel will be designing a collection for H&M. To tell the truth, these collaborations have been popping up so frequently these days, that it’s hard to keep up with them. I’m very intrigued by the Rodarte for Target collaboration, because when I first heard about it, it seemed like such an unlikely match. Rodarte can such complicated, questionably wearable, higher end clothing and Target is all about easily accessible, comfortable clothing. So I’ll wait to see this one come out.

However, Sonia Rykiel and H&M?  This makes sense to me and sounds like it will be fun.The longstanding French designer Sonia Rykiel and proclaimed “Queen of Knits” is well known for her cute and quirky clothing. Just take a look at a few pieces from her Pre-Fall 09 and F/W 09 show:

For her H&M collection, I  can already see flashes of bright color, knit sweaters and dresses, plus berets and gloves everywhere. To me,  this will fit right in with H&M and their aesthetic. She will also be producing a lingerie in conjunction with the clothing and accessories, so that’s another thing to look forward to. The collection will be launched on December 5th, with the second collection landing in stores on February 20th.

 

Image Sources: Wikipedia, Style.com